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How to Voice a Character on the fly?
October 22, 2019
"The Most Common Voiceover War Story!" or How I learned to love Conflicting Directions in the booth.
September 24, 2019
The SCIENCE and ART of Voiceover.
August 27, 2019
Why You NEED A Professionally Trained Actor Behind the Microphone!
July 16, 2019
The SECRET guide to how the Voice works - and WHY you need to know it!
June 25, 2019
Why Sound Quality Matters!
May 28, 2019
The Man of 100 Voices!
April 30, 2019
The CHANGING FACE of Content.
March 19, 2019
What makes an AMAZING and MEMORABLE commercial with voiceover?
February 12, 2019
2019: What's ahead for Voiceover and Content, and how to stay relevant?
January 15, 2019
Top 8 Trends in the World of Voiceover Right Now
September 24, 2018
Top 10 Ways to get the most out of your Voiceover Artist
February 15, 2018
How has Netflix changed Voicever and Content?
October 23, 2018
April 24, 2018
Peel back the layers of any voiceover and you will find that it runs on intention.What is intention? It’s the motivation, the juice behind what is being said. If we were in the 1800’s it would be the coal in the furnace powering the steam engine as it travels along the railways. Behind all voiceover scripts and characters lies the power of intention.
Intention works on the wider perspective: what does this piece aim to achieve in the audience? And on the specific perspective: what does this line contribute to the whole? With this understanding we can shape and mould any script to suit the overall drive of what is being conveyed to our audience. Just as each line becomes a smaller unit of a larger whole, that can be shaped in any way to meet the overall drive of the piece.Let’s take a look at a commercial voiceover for Green and Black’s chocolate: “There is a relationship between women and chocolate that no man will ever understand. Don’t even try. Green and black’s. Incomprehensibly good.” How can we take this 4 sentence commercial and really make it varied and engaging for the audience? Lets listen in….
Pretty powerful, yet really simple.
Next month, we look at Intention for characters in gaming and animation.
What do you think?
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Paul Mclaughlin © Versatile Voiceovers
I'm busy working on my blog posts. Watch this space!
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